What is SEO/ Search Engine Optimization? – 10 Basic tips to get you started

SEO Stands for “Search Engine Optimization”

Search Engine Optimization is a process of getting organic traffic on your website from different search engines.

As we know, Google, Bing, and Yahoo are major primary search engines. These search engine lists websites, content, videos, images with rank based on what it considers most relevant to the specific user. SEO techniques provide leverage to your website over others in the search results.

Search Engine Optimization

Search Engine Optimization (Credited by google)

Why SEO is Important?

Most people are afraid of SEO, but it’s not big deal. The important aspect of SEO is making your website easy for search engine robots to understand. Every search engine has algorithms to basically crawl your complete website to understand it. There are few things why SEO is very important for business:

  • Visibility on Search Engine
  • Generates Traffic
  • Branding
  • Sales
  • Measurable Results
  • Staying Ahead of Competitors
  • Increase no of customers

10 Basic Tips to get you started

A lot of things changed in words of Search engine optimization. However, certain fundamental principles remain unchanged. Everybody wants more organic leads from search engines so they work on SEO part of their website. All it requires is a little effort and some re-thinking of how you approach to content on your site.

Here are few basic tips to leverage SEO on your website:

1. Monitor where are you right now

This is the most important part of every business & website. Monitor your current web page search ranking, who are your competitors, what they have on as their content, how they are promoting their product & then work on your content for SEO.

2. Create Unique content consistently

Now that you know how your competition looks like, it’s time to create the unique content that is going to fly those content out of the sky. This is may be the most difficult part, but it’s the most important. You have to keep generating unique content on your website to bit those competitors on the search engine. You have to write for users first, search engines second because search engine follows users.

3. Use the right Keywords

Firstly look at which keywords are using your competitors, do analysis about those keywords and rankings. Preferably use long-tail keywords. You can use few tools to select best keywords i.e. Google keyword planner (free), SEMrush, KWFinder. The URL, meta title, and meta description are most important places to put best keywords.  Research the best keywords for your website & use them properly.

4. Use meaningful URL’s

Make your URLs search-engine-friendly and meaningful by some words as descriptive as possible with adding few keywords. Do not name your pages or URLs with numbers and symbols and some words to make them easier to read users.

5. Write unique meta descriptions for every page

One of the most important SEO tips that most people ignore the well-crafted meta description. When the people search on Google they see what is write shortly about the topic and then click the link. So meta description is very impressive to the user they told shortly about your page. It is a nice opportunity to sell your product to your users. Do not use the duplicate meta description becomes you might get penalized by Google.

6. Work on social media distribution

It is an important and integral part of SEO strategy according to a consultant. You should be distributing links to fresh content on your site across appropriate social networking platforms. It’s true that Google hasn’t added social media distribution into their ranking algorithm factors, but I’ve personally seen that social media do impact search engine rankings. Social media is at your power use it well and see results.

7. Insert internal links

Every page should have at least three internal links on it. If you are not talking about your own product then anyone doesn’t care about it, for that reason, Important to SEO result you should page internally link each other. You may need to edit your old posts and add some new posts also.

8. Image description

You should also name your image something SEO friendly before you upload them onto your website. Google spiders search your text, not text in your image so you need to make some descriptive image title as possible. One more important thing is adding an “ALT” tag allows you to include a keyword and image description for every image on your site.

9. Create a sitemap

All major pages listing and linking on your site to make easier to google spider to search your website. If you have a WordPress website, you can create a nice XML sitemap with the Yoast SEO tool which will create a dynamic XML sitemap for you.

10. Get external links 

External links are a Big tip of SEO strategy. External links are links from your websites other than your own. you can be talking about your website, but why a user will believe you? So other people talking about you is very important.

Finally, you have to focus on long-tail keywords, social media marketing techniques, not use head keywords and don’t forget your webpage is mobile friendly. If you pay attention to these important SEO tips, I guarantee that you’ll create better content, drive more organic traffic, acquire more leads and grow your business.

Thanks for reading!


Sign up now on our multi-channel digital marketing platform & start growing your business with us.

Sonali Hirave

Sonali Hirave

Sonali is the Co-founder of Gliterd Software, which provides Martech tool Yeello for SMEs to grow their online business. She is passionate about Marketing Technology (Martech) & has more than 2+ years of professional experience as a designer & digital marketer. Sonali is pursuing her masters in Computer Science from Pune University.

Leave a Reply

Your email address will not be published. Required fields are marked *