What is a Content Marketing and How It Can Help Your Brand?

In today’s digital world, Digital Marketing becomes a core of any business whereas content is the heart of digital marketing. It is very necessary to produce fresh & engaging content for your brand regularly.

Content marketing

Content marketing

Now, what exactly is the content marketing?

Content marketing is the way of advertising that is using valuable, relevant content and sharing online to engage your target audience and grow your potential customers and generate more sales.

The good amount of online content is continuously growing, so you have to generate good content for your brand. To attract a targeted audience and keep them engaged, you need to create continuously high quality and fresh content.

Important elements of content marketing

Target audience

Before you start content marketing, you first need to define your target audience.

Targeting a specific market does not mean that you are eliminating people who do not fit your criteria. But preferably, target content marketing allows you to focus your marketing on your brand message on your targeted audience. This is a much more affordable, efficient, and effective way to reach potential customers and generate goal your business.

Quality content

After you decide what people you are targeted, then you have to focus on generating quality content for your audience. It’s necessary to your business because this blog post engages your targeted customers on your website and aware of your business.

Promotion on media

Next step after generating a quality content on your site is that content highly promoted on social media.

From our experience, the social media sites that send the most traffic to blogs in general are:

  • Facebook
  • Twitter
  • Google+
  • Pinterest
  • LinkedIn

The results are depending on your target reader and your way to promote your content. If your blog post is more important to professional readers and business you might have more potential traffic from LinkedIn and Google+. If your target reader is more visual it might make more sense to focus exclusively on Facebook, Pinterest, and Instagram.


Now let’s assume you have started content marketing for your brand & you got some success in engaging your target audience. The next step is to do it again & again because your brand has to engage target audience again & again. So the continuity in content marketing is the key.

Type of content you can use in marketing

There are different types of content used for advertising.

Here is the list that you can use on content marketing:

  • Promote on social media
  • Write  blog post
  • Create videos to brand awareness of your customers
  • Design some creative images
  • Build backlink
  • Use infographics


Content is the heart of digital marketing & creating a fresh content regularly is the key. It is the knowledge source which gets valuable something that any audience would appreciate. Building brand awareness through this marketing method will increase the number of customers.

Last but not the least, we have just released our social media automation platform https://yeello.com. Yeello will help you reduce your marketing efforts,  sign up now to get the early joiners benefit!

If need more information, you can refer below links:

Learn why SEO is the very important part of your online business.

What is SEO/ Search Engine Optimization? – 10 Basic tips to get you started!

Improve your website rank using SEO, tips from my personal experience!

What are the main differences between an SEO and an SEM?

Thanks for reading!


Sonali Hirave

Sonali Hirave

Sonali is the Co-founder of Gliterd Software, which provides Martech tool Yeello for SMEs to grow their online business. She is passionate about Marketing Technology (Martech) & has more than 2+ years of professional experience as a designer & digital marketer. Sonali is pursuing her masters in Computer Science from Pune University.

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