Browser Push Notifications are clickable messages that can be sent from a website to its subscribers on both desktop or mobile devices. These notifications get delivered in real-time.
Also called Web Push Notifications, they are a highly effective way to re-engage your visitors and customers without knowing their email or any other contact details.
Push notifications are increasing the traffic repetitively. Because push notifications appear directly on the device, they attract a much higher response rate when compared to email or any other channels.
Why web push notifications?
The browser push notification is one of the best channels available today for reaching out to your customers. And in terms of the effectiveness, it beats all other online marketing channels available on market today.
One of the important fact about Push Notifications is that – they immediately gain a user’s attention. At the same time, due to the same reason, it can announce your product new feature instantly.
When a user lands on your website, appear small dialog box and he asks them for their permission to send push notifications.
If they click on ‘Allow’, your website can start triggering notifications even when they’re not present on your website.
Following are some benefits of Integrating Web Push Notifications on your website:
1. Instant Communication
Browser Push Notifications can be instantly delivered without delay to your user’s desktop browser or in the user’s mobile phone, even if they are not on your website.
2. Works on Mobile Push Notifications
Push Notifications on Chrome, as well as Firefox, work exactly the same as native notifications which are sent by apps on your phone. So, there’s no need to manage a separate mobile app.
3. Assured Delivery
Browser Push Notifications overcome one of the biggest flaws of Email and SMS Marketing – messages not getting delivered because of spam filters, or some other reason. It’s a one-hundred percent consent driven communication channel.
4. Wide Reach Across Browsers
Desktop internet usage accounts for 42% of the total internet time. Browser Push Notifications work on Google Chrome, Mozilla Firefox, and Safari which have a combined market share of more than 75%.
5. Re-engage With Both Customers And Visitors
Using Browser Push Notifications, you can reach out to both your users and website visitors, given they’ve subscribed to receive browser push notifications from you. It literally gives you the ability to re-engage with your audience without knowing their contact details.
6. Custom Opt-ins and Higher Conversion Rates
Studies prove that Browser Push Notifications produce better results in terms of custom opt-in and click-through compared to other marketing mediums. Since browser push notifications only require the user to allow permission with just one click and users can unsubscribe at any time instantly, the opt-ins for these are higher than Email and SMS.
While the selection of web push notifications is increasing day by day, it is important to understand the concepts and understand how not to implement them to successfully generate traffic that keeps visiting your website.
If you’re looking for a powerful Browser Push solution which offers advanced capabilities. I’d like you to recommend Yeello which is a multi-channel marketing automation platform. Using the power of real-time segmentation and target your visitors to convert into customers.
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