Virtual Reality (VR) has taken very prominent place over past few years. Many products and services on top of VR has been developed already and are in use.
The best example is the Pokémon Go, we all know how massive attention it took in the gaming world in last year.
Many companies has already create special VR gaming toolkit, can take a glimpse at it here.
We all know, new marketing platform, technologies or channels don’t come around often. It is for sure that VR is going to impact on the work of digital marketing, lets see how.
So, what do we mean when we say Virtual Reality(VR)?
Essentially, virtual reality is a computer-based simulation of an interactive environment.
It feels real and physical by using electronics like headsets, glasses, and phones. But it isn’t.
Here are the wikipedia details of the VR.
using VR you can do almost anything virtually. For example playing game for new level to go for skydiving and explore and travel the virtual globe and beyond.
Instead of watching a show or film about your favorite city, you can be there in your headset.
If you don’t have the money to travel, you can feel like you’re walking in Paris from the comfort of your own home.
Big companies like Facebook, Apple, Google, Samsung, Sony & HTC are heavily investing on VR for building different products around it.
Currently, virtual-reality technologies are based heavily on headset-style products that allow a user to quickly immerse themselves in virtual worlds or games.
But virtual reality is becoming more diverse every year as new technological advances are discovered.
Virtual reality’s growth
Since so many companies are building new products & games around VR, its market seeing explosive growth. In fact, current global virtual-reality revenues are hitting the $7-billion mark in 2017.
We’re already consuming virtual-reality based content are with head-mounted displays and consumer content.
On top of that investors are investing heavily in VR & AR technologies.
So what does all this mean for marketers?
It means a few different things: a new advertising platform, more e-commerce sales, local business traffic, and different ways of sharing content.
According to Tech Crunch, long-term business models of virtual reality will focus on the following revenue centers:
Pokémon Go was a worldwide sensation.
You could see people playing it almost anywhere you went.
So, what does a gaming app have to do with marketing?
How did Pokémon Go’s virtual-reality game impact the marketing world?
Local businesses started to cash in on the content.
Businesses could essentially buy ad space that would attract customers to their business and market to those who were out on a Pokémon “hunt.”
The user could find certain Pokémon at local businesses.
According to many reports the few local business has seen growth upto 1600% using this game.
VR will bring better content marketing
Virtual reality opens the doors to more interactive, creative, and engaging content and adds.
With almost limitless possibilities, VR will change marketing by altering the content marketing game.
Many businesses started taking leverage of this technology in their business to give better customer service like Ikea, it’s a home-furnishing store that has massive shops in dozens of countries worldwide. And they’ve utilized virtual-reality marketing tactics to bring in tons of new sales. Here is how they are doing it.
Like this their many businesses have already started building their own tools and technologies to serve their customer better with VR content directly.
Virtual reality is growing fast. More companies are producing VR-based products, and more firms are investing in the development of the technology.
Pokémon Go already showed marketers that VR can be huge for your brand.
Instead of blog posts, we will start to see virtual experiences that promote high levels of engagement and interaction.
Virtual reality seems like it’s here to stay, and it will be a key player in the marketing world for years to come.
Also published on Medium.