Web push notification is one of the best features that has ever built for websites. Push notifications are 10x times better than email and SMS because it captures a user’s attention immediately.
Whether the user is watching a movie or reading an article on his desktop/mobile, when a push notification arrives, the user’s attention is immediately shifted to that.
The biggest power of push notifications is the ability for you to reach your user even when users are not within your app. The user may click or discard it depending on the relevance of the notification. That’s a different story.
Here are six handfuls reasons to why use web push notifications on your website:
1. Communicate web visitors — whether they’re not on your website
If users are online and they’ve opted in to receive browser push notifications from you, you can reach them. That is a huge advantage no other web communications channel can offer.
With web push notifications, you can send him messages even after he has closed your website. The messages will appear as notifications on his desktop or mobile device. He doesn’t even have to open his mailbox to see your notifications.
2. Within seconds delivery
In today’s word, any person doesn’t waste time! Push notifications are the short messages and also quick deliver your users. With the character limit of a Push Notification, we make sure that it’s clear, brief and honest.
With emails require a lot of thought and editing before sending them out, and in which leads to a time of reflection and editing before sending them.
Web push notification is the best channel for sending such high priority, time-sensitive, important information. Push notifications are delivered in real time.
If your users are currently connected to the internet, they will receive your notification as soon as you send it.
3. High conversion rate
Studies prove that Browser Push Notifications produce better results in terms of custom opt-in and click-through compared to other marketing mediums.
Since browser push notifications only require the user to allow permission with just one click and users can unsubscribe at any time instantly.
While the selection of web push notifications is increasing day by day, it is important to understand the concepts and understand how not to implement them to successfully generate traffic that keeps visiting your website.
4. Communicate without any contact details
This is one of the best features that makes push notifications, an awesome tool for website marketing. Web push notification is a browser technology.
You don’t need to collect an email address and any other contact details to communicate with your audience with browser notifications. That’s a best opportunity to create an ongoing communication channel with anonymous visitors who might never opt-in with email.
And another advantage of this is that users can subscribe to push notifications easily just by clicking a button.
5. Support multiple browsers and multiple platforms
For the Push Notification: Exclusive offers, product feature launch, breaking news, activation of a promotion users will receive the message instantly and are informed in real time.
Not only this, we add that Push Notifications can be seen on multiple browsers like chrome, safari, opera, firefox etc without even needing the user to be on the website to receive the Notification.
6. In low effort big result
Push notifications are delivered instantly, so engagement rate of users is high as compared to SMS or email.
If you use a good Push Notifications campaign by sending messages with interesting content, with use emoji icons, you will be assured a much greater engagement than with the other tools.
Its good for push notifications are in a low effort and see big result any few minutes.
Web push notifications are certainly the best channel to engage and retain your visitors on your website. Push notifications will grow very rapidly in the coming years.
So, if you are a digital marketer or a website owner, this is the best time to implement web push notifications on your website and start experimenting different marketing strategies.
If you’re looking for a powerful Browser Push solution which offers advanced capabilities. I’d like you to recommend
Yeello which is a multi-channel digital marketing automation platform. Using the power of real-time segmentation and target your visitors to convert into customers.
Last but not the least, we have just released our social media automation platform https://yeello.com. Yeello will help you reduce your marketing efforts, sign up now to get the early joiners benefit!
If need more information, you can refer below links:
Thanks for reading!